Compare ZYN, VELO and Pablo
On our shelf right now: ZYN 10 cans at 6–10 mg per pouch, Pablo 14 cans at 17 mg per pouch and VELO 15 cans at 6–8 mg per pouch. PouchSelect rates every can on one 6-dot strength scale, so the dots compare across brands too: ZYN 2–4 of 6 dots, Pablo 5 of 6 dots, VELO 2–3 of 6 dots. Past strength, the brands differ mainly in formats and flavor range, shown in the table below.
Updated
The three brands side by side
Shelf figures come from the live catalog and change as cans are added or sell out.
| Detail | ZYN | Pablo | VELO |
|---|---|---|---|
| Maker | Swedish Match USA, Inc. | A Danish nicotine pouch brand | British American Tobacco, sold in the US by Reynolds American |
| Origin | [Country of manufacture] | [Country of manufacture] | [Country of manufacture] |
| Cans on our shelf | 10 cans | 14 cans | 15 cans |
| Flavors | 9 | 14 | 15 |
| Flavor families | Mint, Citrus, Berry & fruit, Coffee, Licorice | Mint, Berry & fruit, Ice, Cola | Mint, Citrus, Berry & fruit, Ice |
| Formats | Mini and Slim | [Pablo pouch format per manufacturer] | Mini and Slim |
| Product line | — | Gold Edition | — |
| Nicotine per pouch on our shelf | 6–10 mg | 17 mg | 6–8 mg |
| Strength dots (of 6) | 2–4 of 6 dots | 5 of 6 dots | 2–3 of 6 dots |
| Price per can (CAD) | $13.99 (was $17.99); rolls and cartons 5% off | $14.99 (was $17.25); rolls and cartons 5% off | $14.99 (was $17.45); rolls and cartons 5% off |
- ZYNMini and Slim cans across a broad flavor spread, at 6 to 10 mg per pouch (2 to 4 of 6 strength dots).
- PabloThe Gold Edition line at 17 mg per pouch (5 of 6 strength dots), mostly fruit and ice flavors.
- VELOFifteen flavors across ice, fruit, mint and citrus; rated cans are 6 or 8 mg per pouch (2 or 3 of 6 strength dots).
Head-to-head comparisons
- ZYN vs VELOOn our shelf, ZYN cans are 6 to 10 mg per pouch and rated VELO cans 6 or 8 mg, on one 6-dot strength scale for every brand. Strength overlaps, so the choice mostly comes down to flavor, format and price ($13.99 vs $14.99 a can).Nicotine per pouch: ZYN 6–10 mg, VELO 6–8 mg
- ZYN vs PabloOn our shelf, ZYN has 6 to 10 mg per pouch (2 to 4 of 6 strength dots) and Pablo Gold Edition 17 mg (5 of 6). If you want less nicotine per pouch, look at ZYN; past strength, the choice comes down to taste.Nicotine per pouch: ZYN 6–10 mg, Pablo 17 mg
- Pablo vs VELOOn our shelf, Pablo Gold Edition is 17 mg per pouch (5 of 6 strength dots) and rated VELO cans are 6 or 8 mg (2 or 3 of 6). Both are $14.99 CAD a can, so the choice is strength first, then flavor.Nicotine per pouch: Pablo 17 mg, VELO 6–8 mg
Frequently asked questions
Which brand has the most nicotine per pouch on PouchSelect?
Of the cans that list a number, the highest on our shelf right now is 17 mg per pouch (Pablo). The table above shows each brand's range. Mg per pouch and the 6-dot strength scale say the same thing on every brand.
Are the strength dots the same for every brand?
Yes. Every can on PouchSelect uses one 6-dot strength scale: 2 dots is 6 mg, 3 dots 8 mg, 4 dots 10 mg, 5 dots 17 mg and 6 dots 20 mg per pouch. See how nicotine pouch strength works.
Who makes ZYN, VELO and Pablo?
ZYN is made by Swedish Match USA, Inc. VELO is a British American Tobacco brand, sold in the US by Reynolds American. Pablo is a Danish nicotine pouch brand.
Where can I check which nicotine pouches FDA has authorized?
FDA publishes a list of authorized nicotine pouch products. Check it for the exact brand, flavor and strength you are looking at.
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