Pablo vs VELO
On our shelf, Pablo has 14 cans from the Gold Edition line across 4 flavor families, at 17 mg per pouch. VELO has 15 cans in Mini and Slim formats across 4 flavor families, at 6–8 mg per pouch. On our shelf, Pablo Gold Edition is 17 mg per pouch (5 of 6 strength dots) and rated VELO cans are 6 or 8 mg (2 or 3 of 6). Both are $14.99 CAD a can, so the choice is strength first, then flavor.
Updated
Pablo and VELO side by side
Built from the cans on our shelf right now, so the figures update as the range changes.
| Detail | Pablo | VELO |
|---|---|---|
| Maker | A Danish nicotine pouch brand | British American Tobacco, sold in the US by Reynolds American |
| Origin | [Country of manufacture] | [Country of manufacture] |
| Cans on our shelf | 14 cans | 15 cans |
| Flavors | 14 | 15 |
| Flavor families | Mint, Berry & fruit, Ice, Cola | Mint, Citrus, Berry & fruit, Ice |
| Formats | [Pablo pouch format per manufacturer] | Mini and Slim |
| Product line | Gold Edition | — |
| Nicotine per pouch on our shelf | 17 mg | 6–8 mg |
| Strength dots (of 6) | 5 of 6 dots | 2–3 of 6 dots |
| Price per can (CAD) | $14.99 (was $17.25); rolls and cartons 5% off | $14.99 (was $17.45); rolls and cartons 5% off |
Which should you pick: Pablo or VELO?
Choose on nicotine per pouch first, then on flavor.
- Strength: Pablo Gold Edition cans list 17 mg per pouch (5 of 6 dots). Rated VELO cans are 6 or 8 mg (2 or 3 of 6 dots); the rest show [mg] until rated.
- Price: both are $14.99 CAD a can (Pablo was $17.25, VELO was $17.45); rolls and cartons take another 5% off.
- Flavor: Pablo leans toward fruit and ice flavors, with mint and cola options. VELO leans toward ice and fruit flavors, with mint and citrus options.
- Format: every Pablo can we carry is from the Gold Edition line, in [Pablo pouch format per manufacturer]. VELO comes in Mini and Slim cans; formats for the rest of the range are [Format].
If you know the mg per pouch you like, start there; the table above shows what is on the shelf right now.
Do Pablo and VELO dots mean the same thing?
On PouchSelect, yes. Every can on PouchSelect uses one 6-dot strength scale: 2 dots is 6 mg, 3 dots 8 mg, 4 dots 10 mg, 5 dots 17 mg and 6 dots 20 mg per pouch. The dots each maker prints on its own lid follow that brand's scale, so they don't line up; use ours or mg per pouch to compare.
Our guide to how nicotine pouch strength works covers mg and dots.
Who makes Pablo and VELO?
Pablo is a Danish nicotine pouch brand (vaping360). VELO is a British American Tobacco brand, sold in the US by its subsidiary Reynolds American, which announced Velo Plus, made with synthetic nicotine, for the US in October 2024 (Reuters). In the US, synthetic nicotine pouches have been regulated as tobacco products since April 14, 2022.
A few cans from each brand
Pablo on our shelf
All 14 Pablo cans
Frequently asked questions
Is Pablo stronger than VELO?
Yes, on our shelf: Pablo Gold Edition lists 17 mg per pouch (5 of 6 dots), and rated VELO cans are 6 or 8 mg (2 or 3 of 6). Some VELO cans show [mg] until rated.
Do Pablo and VELO use the same strength dots?
On PouchSelect, yes: every can is rated on one 6-dot scale, from 2 dots (6 mg per pouch) to 6 dots (20 mg). The dots printed on each maker's own lid follow that brand's scale.
Where is Pablo from?
Pablo is a Danish nicotine pouch brand.
Where can I check which nicotine pouches FDA has authorized?
FDA publishes a list of authorized nicotine pouch products. Check it for the exact brand, flavor and strength you are looking at.
Keep comparing
- Pablo nicotine pouchesEvery Pablo can on our shelf.
- VELO nicotine pouchesEvery VELO can on our shelf.
- ZYN vs VELOStrength, flavors and formats side by side.
- ZYN vs PabloStrength, flavors and formats side by side.
- All brands comparedZYN, VELO and Pablo in one table.
- Nicotine pouch strength explainedMg per pouch and PouchSelect's 6-dot strength scale.
Shop Pablo and VELO
Browse every can on the shelf, filterable by brand, strength and flavor. Buying for a store? Apply for a trade account.